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Weekly Reads 26.01.18

January 26, 2018
Denis Fortmann

Another week is gone, a new week is ahead! Let´s take a look at the most interesting reads of the last 7 days. Our first read deals with a new study by h2c, pointing out a general dissatisfaction of hoteliers with existing CRS and emphasizing the high demand in new technologies and innovative services. The second article describes the do´s and dont´s of conversational devices. Despite the obvious data privacy concerns, do we have to think about an etiquette manual for chatbots? And last but not least article number three with an outlook of leading hoteliers on 2018, compiled by hotel communication agency 80 Days. Spoiler warning: data gathering may play a role.

Happy reading!

The state of Hotel Central Reservations Systems

Today, multiple platforms with different data silos lead to increased workloads, complicated processes, less flexibility and higher costs. Often, the depth of PMS integration with corresponding systems is not optimized for hotel chain requirements exceeding the basic standards.

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Today’s travelers have high expectations of a personalized e-commerce experience along their journey, which makes guest-centric functionalities a top priority for a hotel.

Read on Hotelmarketing

The smart hotel that talks back is the future

Hotels are only just beginning to deploy chatbots and smart speakers, but these early experiments herald the beginning of a major shift in guest communications finds a recent report from EyeforTravel.

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Conversational interfaces have the potential to help hotels improve the guest experience and drive revenues. EyeforTravel identified some Do´s and Don´ts on how to deal with this new technology.

Read on EyeforTravel

Leading hoteliers comment on the year ahead

The coming year will bring an abundance of changes, challenges and opportunities for hoteliers. Hotel communication agency 80 DAYS took time out to ask some of their clients; what’s important to you and your business in 2018?


A top priority for hotel marketers in 2018 is, of course, the changing regulations concerning the handling and processing of guest data.

Read on 80 DAYS