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Lasest Weekly Reads 21.09.17

September 21, 2017
Marina Mitrashov

We have some great reads for you this week. First, we explore the ultimate Hotel-OTA relationship and how hoteliers can find the distribution answer that is right for them in an interview with our co-founder, David Turnbull.

Then, we'll take a look into Google travel's price prediction feature, which advises consumers on the best time to book a flight.

We're also evaluating the changes to accounting and financial reporting standards that will impact the hotel industry and the treatment of OTA revenue in the reports beginning on January 1, 2018.

And finally, we are finishing off with the most significant social media trends of 2017.

Happy reading!

The Ultimate Hotel-OTA Relationship

In a competitive environment where hotels are pushing direct booking and OTAs are offering the possibility of reaching new customers, how do hoteliers find the distribution answer that’s right for them? In the final installment of HOTELS’ four-part series on the direct booking debate, SnapShot’s David Turnbull focuses on what the what a beneficial hotel-OTA relationship looks like.

Read on Hotels Mag

Google Pushes Predictive Pricing and Packaged Travel


Much has been written about Google Travel's latest announcement of new features in its flight and hotel search. The most press-worthy aspect has been the price prediction feature – which advises consumers on the best time to book a flight. This is not a Google invention. Metasearch brands and some OTAs (anyone remembers Farecast?) have been playing at this for a while. How will Google shake things up?

Read on Pocuswright

New accounting standards call attention to OTA revenue


Starting on 1 January 2018, there will be several changes to the accounting and financial reporting standards that will impact the hotel industry. Owners and operators need to prepare now to ensure these accounting changes don’t negatively impact their bottom lines.

Read on Hotel News Now

The Most Significant Social Media Marketing Trends for 2017


There have been many changes in the social media marketing trends. Modern technologies are invented and features launched on every social media network.

Read on Dream Grow

Be in the know with the Alert Me app


Get relevant information as it happens. Set custom alerts for when your pickup, occupancy, RevPAR, and other data changes or reaches a threshold.

Alert Me allows hotels to switch on predefined alerts or create custom alerts. Use as many alerts as you need and share them with your team. You will receive an email first thing each morning (6:00-7:00 AM local time) with all the updates needed for daily meetings.

Visit Snapshot marketplace to get the Alert Me app and to discover other applications that will help you better run your business: