The good news is hotels have access to an impressive amount of their data: Google Analytics is an amazing tool for website tracking. Social media platforms like Facebook and Twitter offer useful business services. When it comes to immediate hotel data, however, things can get a bit trickier. Accessing data from your internal PMS system can be challenging (and often expensive) yet it contains some of your most valuable data. Fortunately, SnapShot does the hard work for you, so when you log in to Analytics, all your information is there waiting for you.