This week’s reads are divided between a deeper and critical look at PMS technology and suggested marketing improvements for your hotel.
A recent study on PMSs, their features, their interoperability and their security has confirmed an underlying trend: we operate on a "do as we have always done" basis. So how should you move your technology into the future? Our Head of Marketing, Margaret Ady has the answer.
On the marketing side, we are focusing on 2 different channels this week, SEO and Facebook: 7 ways for your hotel to be found on Google and why hotels need to be on Facebook and what to post.
Happy reading!
Technology is the beating heart of the hotel. Without a PMS, how would we even begin to serve guests? Without distribution channels, how would guests book rooms? Without a CRM, how would we create loyalty? Right now, most hotels get away with disorganized technology, because they’ve had no choice. Legacy systems haven’t meshed with new cloud-based systems and a patchwork of different technologies for different purposes have been cobbled together.
Considering the first page of search engine results receive 92% of all traffic, for your hotel to be found on Google you need to priorities key components of search engine optimization (SEO). There are so many factors that go into creating a strong SEO strategy but here are seven ways your hotel can improve its chances of being seen by Google.
A recent study on PMSs, their features, their interoperability and their security has confirmed an underlying trend: the world of PMS is a world that operates "as we have always done."
Facebook is the largest social media community in the world, and still growing! In June 2017, Facebook reported 2.01 billion active monthly users – a 17% increase year-over-year. Facebook is simply too big to ignore. Hotels not only have to be present on this channel, they must be active on it too.
Climber is an easy to use, intelligent and quick Revenue Management tool to help hotels optimize revenue with an automatic, self-learning software that detects opportunities to take immediate actions based on machine learning.
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