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Weekly Reads 14.07.17

July 17, 2017
Marina Mitrashov

This week I wanted to talk to you about how a customer centric approach, applied to every aspect of your hotel, can drive more revenue. Our weekly blog post focuses on adopting a culture of innovation within your hotel by using technology that improves guest service.

We are also getting interesting insights on how the giant OTAs drive traffic to their websites and what we can learn from them. Then, we have an in-depth report on travel industry-specific search ranking factors and how user-centric content will boost your SEO. We finish off with a sneak pick at Airbnb’s new corporate travel solution.

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High Tech or High Touch? What Hotels Need to Know About Technology Adoption & Guest Service

Hotels worldwide are playing with just how much can be automated. Comfort Hotel Xpress in Oslo opened in 2011 to media fanfare over an almost entirely automated process—check-in, key exchange, checkout and so forth. Housekeeping comes every four days. There’s no restaurant, but there is some food in the lobby. But based on reviews, it seems like they ended up needing a floating staff person downstairs. Not a surprise.

Read on Our Blog


Learning From the Giants: How and Expedia Build Their Traffic Online

It’s always a good practice to look at how the big online travel agents (OTAs) behave operationally in order to identify which best practices can be taken away for your own everyday hotel business operations. From how they increase their visibility online through to their cutting-edge conversion tactics, OTAs are highly optimised and very good at what they do, so there’s always something to learn.

Read on Book Assist


Google’s Key Travel Industry-Specific Search Ranking Factors Highlighted in New Searchmetrics Study

Travel brands rank higher by giving searchers a highly browsable experience, helping them easily gather and compare related information. They should also cover topics comprehensively, using more words and larger images, even if this means pages load a bit slower.

Read on Real Wire


Airbnb Moves Into Corporate Travel Mainstream With Concur Integration

Airbnb has long been a big problem for corporate travel managers, leading to leakages and safety concerns when travelers decide to stay in an apartment or shared home instead of an approved hotel room. It now appears, however, that Airbnb is poised to make major inroads into the corporate travel marketplace.

Read on Skift