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Voice recognition, OTA love-hate and artificial intelligence

February 9, 2018
Denis Fortmann

Did you know that speach recognition technology is more precise than ever, with an error rate of only 8% ?How this effects travel marketing? Well, Frederic Gonzalo gives a detailed report in our first read. Skift sat down with hotel CEOs to find out what their strategies are to compete with OTA giants such as Expedia, Google and Airbnb. Will all hotels soon be leaving online travel agencies? Should you quite your relations with OTAs, too? Get the answer in our secong read. Read number three takes up the actual topic of artificial intelligence and describes what the term "intelligent hotel" really means and which exciting trends the hospitality industry can look forward too.

Happy reading!

How Voice Search Will Impact Travel Marketing

2017 was the year that voice recognition truly took off, thanks to the popularity and adoption of home devices, such as Google Home and Amazon Echo. Did you know that 40% of US adults use voice search per day?


Who would say “no” to the ability of controlling devices with their voices and searching for content on the web by simply talking to a machine?

Read on Frederic Gonzalo

Hotel CEOs Reveal Strategies For Expedia, Google and Airbnb

As we’ve noted before, as much as hotels and online travel agencies may not necessarily love one another, they certainly need each other. Their current love-hate relationship will certainly change, however, if and when other players like Airbnb or Google become bigger players in the hotel booking space.


Today, it feels like the hotels have reached an equilibrium with the online travel agencies, with both sides acknowledging that they need one another to succeed. Still, that won’t stop others, namely Google and Airbnb, from trying to get their share of the hotel booking market, and smart hoteliers are keeping an eye on those companies’ efforts.

Read on Skift

How Cutting Edge Hotels Use Artificial Intelligence For A Great Guest Experience

In the 21st century, industries that resist integrating new technologies often lose their competitive edge. Businesses across the globe have realized how important it is to include contemporary digital technology to drive constant growth and revenue.


Having an intelligent hotel that surpasses customer expectations is the strategy many modern hospitality leaders and service partners conjure. What adds viability to this concept is the thought of making it all enhanced with AI-powered care, support and service. There are certain essential elements that make hotels intelligent.

Read on tnooz