What is “big” data?

Some of the data in hotel analytics is commonly known as “Big Data.” Big Data is a very large set of data that, through analysis, can reveal trends. Often big data refers to external data that isn’t generated by your hotel. Examples might be weather, traffic, mentions on social media, and other sources. […]

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How does it work?

Think of SnapShot Analytics as a digital dashboard for your hotel. From revPAR to ADR, and much more, Analytics has you covered. SnapShot Analytics aggregates data from various sources like your PMS system, STR, OTA Expert, Trip Advisor, Google Analytics, and social media. When you log in, this information is immediately available, organized to show what is […]

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